Michelin Drives into New Era with India's Largest Experience Store

Michelin has unveiled its first-ever Michelin Experience Store in India, in partnership with Bharat Tyres. Located in Adgaon, on the Mumbai-Agra highway near Nashik, this flagship facility spans over 25,000 sq. ft, making it the largest Michelin retail outlet in the country.

Designed to redefine tyre retail and car care services, the store offers an immersive brand experience. Key highlights include:

The Michelin Wall, showcasing the brand’s global heritage, The Heritage Wall, celebrating its longstanding partnership with Bharat Tyres

A Display Zone featuring Michelin’s innovations in electric mobility, materials science, and sustainability, The facility provides a full suite of premium services, 

including:  Paint protection film (PPF) coating, Precision wheel alignment and advanced balancing, Innovative puncture repair techniques, Professional detailing, A wide range of car accessories, Eco-friendly car wash using reverse osmosis (RO) water to minimise water wastage

Shantanu Deshpande, Managing Director of Michelin India, remarked,“The sole purpose of this store is to go beyond traditional tyre retail and provide customers an immersive experience of the brand, of our dealer partners, and of the technological prowess of our tyre solutions that are safe and sustainable.”

With this launch, Michelin reinforces its commitment to delivering not only superior products but also sustainable and customer-centric retail experiences across India.

News by Rahul Yelligetti.