Ride the Future: CEAT Launches Steel Radial Tyres for Bikes

Tyre manufacturer CEAT has entered the steel radial tyre market for two-wheelers, aiming to strengthen its position in the overall two-wheeler tyre segment and elevate the brand image. The company recently unveiled its premium range of two-wheeler steel radial tyres, targeting both aftermarket and original equipment manufacturer (OEM) segments. CEAT aims to tap into emerging consumer trends such as cruising and leisure biking, road rides, adventure biking, and more.

The company is actively engaged in collaborative projects with OEMs for motorcycles that will feature CEAT steel radials. This strategic move aligns with CEAT's goal to elevate its brand beyond the commuter-led two-wheeler segment, particularly in smaller towns where commuter bikes dominate.

The focus of the new range is initially on the domestic market, reflecting a concerted effort to cater to the specific needs and preferences of Indian consumers. CEAT's foray into steel radial tyres for two-wheelers represents a departure from its current setup, emphasizing a shift towards a more premium brand positioning.

News by Rahul Yelligetti