Scrambling for the Top: Classic Legends’ Bold New Strategy

Classic Legends, the company behind iconic brands like Yezdi, Jawa, and BSA, is preparing to expand its product portfolio as it looks to sustain its growth momentum.

According to people familiar with the development, the company is planning to launch new motorcycles in the scrambler segment—models designed to deliver performance across both on-road and off-road conditions. The move is aimed at reinforcing its presence in a category where these legacy brands have traditionally enjoyed strong recall.

Classic Legends recently entered the top ten two-wheeler manufacturers in India by sales volume in February, marking a notable milestone in its growth journey. With the upcoming launches, the company is aiming to build on this momentum while strengthening its positioning in the premium motorcycle space.

The new additions are expected to play a central role in the company’s broader strategy to diversify its lineup and capture a larger share of the high-end motorcycle market.

News by Rahul Yelligetti.