Lights, Camera, Machilipatnam! PVR INOX Debuts with 3-Screen Multiplex

Indian cinema giant PVR INOX opened its first multiplex in Varam Central Mall in Machilipatnam, Andhra Pradesh, after merging. This PVR INOX Limited multiplex is the first in Andhra Pradesh and seats 872 people. The newly opened multiplex offers cutting-edge film experiences with 3D Freedo light technology and comfortable slider and reclining chairs. Moviegoers can expect a top-notch audio experience with Dolby ATMOS Audio and 2K projectors. For a better movie experience, the theater has Next Gen 3D screens.

Eager PVR INOX Limited Managing Director Ajay Bijli said, "Machilipatnam is recognized for its lively culture, including its handloom industry and Kuchipudi classical dance form. We are excited to open our first multiplex in Machilipatnam in Andhra Pradesh. Residents may enjoy world-class cinema without traveling to Vijayawada at this new cinema. This new 3-screen multiplex supports our goal to build tier-II and tier-III markets in South India, where movie consumption is high. We seek to enrich Machilipatnam's culture and economy by meeting local demand and delivering innovative entertainment."

Cinema interiors are elegant and enhance the viewing experience. Each auditorium has a color theme, adding depth and visual appeal. "We're excited to open Machilipatnam's first three-screen multiplex at Varam Central Mall," said PVR INOX Limited Executive Director Sanjeev Kumar Bijli. A vast range of movies and the enchantment of the big screen await city moviegoers at this new entertainment venue. The multiplex has modern design, intelligent amenities, and a great movie experience. PVR INOX offers cutting-edge innovations, world-class ambiance, exquisite comfort, and an intriguing choice of F&B to enhance entertainment access in unexplored markets."

News by Rahul Yelligetti