Torrent's ₹1,000 Crore Expansion into Housing Wires

Torrent Electricals has announced plans to invest over ₹1,000 crore in its newly launched housing wire vertical over the next few years, marking a strategic expansion into the growing domestic electrical market.

The investment will be directed toward expanding manufacturing capacity, strengthening distribution networks, enhancing quality assurance systems, and building brand visibility. The company recently entered the segment with a launch in Gujarat and plans to expand into other states in a phased manner.

“Our goal is to establish a strong presence over the next 12–24 months,” said CEO Sachin Phartiyal, noting that the move aligns with Torrent’s broader growth strategy to tap into rising demand from urban housing and infrastructure development.

Torrent Electricals is also focused on building a robust dealer and electrician network in the offline retail market, while simultaneously making its products available on major e-commerce platforms such as Amazon and Flipkart.

A part of the Torrent Group, the company operates a fully integrated manufacturing facility in Nadiad, Gujarat, and is already a leading player in India’s electrical cable manufacturing sector.

According to industry estimates, India’s domestic wire and cable market is expected to grow from USD 21.22 billion in 2025 to USD 32.85 billion by 2030, at a CAGR of 9.14%—providing significant growth opportunities for new entrants and established players alike.

News by Rahul Yelligetti.