East India: The Driving Force Behind JK Tyre's Expansion

JK Tyre & Industries has announced plans to expand its marketing and distribution network in West Bengal and the Northeast, underscoring its strategic emphasis on Eastern India.

“West Bengal is a key hub for us in the East,” said Anshuman Singhania, Managing Director of JK Tyre & Industries. “We’re focused on deepening our presence in the truck and passenger car radial (PCR) segments.”

The company currently has over 800 dealer outlets in the region, including more than 31 branded retail shops and six depots in West Bengal alone. By the end of the current financial year, it plans to grow this to 40 branded outlets. Beyond metro and urban areas, JK Tyre is also targeting tier-II and tier-III cities to meet rising demand.

In the Northeast, which already contributes 40% of JK Tyre’s PCR sales in the East, the company aims to strengthen its presence further by leveraging ongoing public and private investments in the region.

JK Tyre is targeting 25% revenue growth this financial year—well above the market’s expected 5–7% growth. The company reported approximately ₹15,000 crore in revenue in the previous fiscal year.

News by Rahul Yelligetti.