Painting the Future: Asian Paints' Apcolite All Protek

Asian Paints has unveiled Apcolite All Protek, a super-premium interior emulsion that sets a new benchmark in home décor with its cutting-edge Lotus Effect Technology. Designed for modern Indian homes, this innovative paint delivers exceptional stain repellence, flame retardance, and elegant aesthetics, reinforcing Asian Paints' leadership in technology-driven solutions and consumer-centric design.

Inspired by the natural self-cleaning properties of lotus leaves, the Lotus Effect Technology creates a protective, hydrophobic shield that actively repels everyday stains such as coffee, ketchup, crayons, and more—making it ideal for high-traffic, active households. In addition to being stain-resistant, the product also offers flame-retardant capabilities, a refreshing fragrance, and is available in both Matt and Shyne finishes.

Backed by a six-year performance warranty, Apcolite All Protek ensures long-lasting beauty and surface protection. The launch is supported by a high-impact campaign featuring brand ambassador Virat Kohli, showcasing the paint’s durability in the context of vibrant family life.

This launch follows Asian Paints’ tradition of innovation, which includes graphene-laminated Ultima Protek and Teflon-enhanced Royale finishes. With Apcolite All Protek, the brand once again raises the bar for interior wall finishes, delivering on both performance and style for the evolving needs of Indian consumers.

News by Rahul Yelligetti.