26 Hotels, One New Brand: Marriott Launches 'Series'

Marriott International has announced the global launch of its newest brand, Series by Marriott, marked by the opening of 26 hotels across India.

The debut is part of a strategic alliance with Concept Hospitality (CHPL), under which CHPL’s flagship brand, The Fern, will join Marriott’s portfolio. The move strengthens Marriott’s expansion strategy and leverages India’s rapidly growing domestic travel market. The initial 26 properties add more than 1,900 rooms across 23 cities, with over 100 additional openings planned over the next year.

“India’s vibrant domestic travel market and growing demand for dependable, affordable stays make it the ideal launchpad for this brand. Series by Marriott is about celebrating regional stories while delivering the consistency and care our guests expect from Marriott,” said Kiran Andicot, Senior Vice President, South Asia, Marriott International.

News by Rahul Yelligetti.