DLF's ₹5,500 Crore Bet: Privana North to Redefine Gurugram Luxury

DLF, India’s largest real estate developer by market capitalisation, is set to invest ₹5,500 crore in the development of ‘DLF Privana North,’ a new luxury residential project located in Gurugram’s Sector 76/77. Spread across 18 acres, the project will offer over 1,150 premium apartments and represents the third launch within DLF’s expansive 116-acre ‘Privana’ township.

The launch follows the strong market response to earlier phases—Privana West and Privana South—which collectively achieved sales of ₹12,800 crore. In May 2024, all 795 units of Privana West were sold within three days for ₹5,590 crore. Similarly, in January 2024, Privana South’s 1,113 units sold out for ₹7,200 crore in a comparable time frame.

Building on this momentum, DLF aims to achieve sales bookings of ₹20,000–₹22,000 crore in FY25. To support this target, the company plans to launch residential projects worth over ₹17,000 crore during the fiscal year, tapping into the growing demand for luxury housing in the region.

News by Rahul Yelligetti.