Epigamia Doubles Down: Yogurt Gets Smaller, Bigger, and Drinkable!

Epigamia (Drums Food International), a leading snacks brand, is set to expand its offline distribution and introduce smaller packs in the yogurt segment, further solidifying its position in the beverage market. The brand is unveiling its yogurt at an entry-level price of Rs 25, initiating soft pilots for wider distribution and an enlarged consumer base. Alongside this, Epigamia is gearing up for the launch of a drinkable yogurt format, anticipating growth in the beverages and desserts segments.

With products available at over 25,000 outlets, the company aims to reach 50,000-60,000 outlets in the coming years. Supported by investors like the French foods giant Danone, Epigamia targets a robust 25 percent plus year-on-year growth by sharpening its focus on profitability. The brand is strategically optimizing raw material sourcing, refining supply chains, and streamlining logistics and marketing costs to enhance margins.

News by Rahul Yelligetti