Fabelle’s Big Reveal: Doubling Down on Luxury Chocolate

ITC Ltd is planning a major expansion of its luxury chocolate brand Fabelle, with plans to double manufacturing capacity over the next 15–18 months while also widening its retail presence. The move coincides with the brand completing a decade in the market and growing demand for premium chocolates among Indian consumers.

India’s chocolate market is currently valued at around ₹22,000 crore, with the luxury segment contributing approximately ₹1,000–1,200 crore. Though relatively small, the premium category is expanding rapidly and outpacing overall market growth.

Launched in 2016, Fabelle has built a niche in the luxury segment through its handcrafted products, focused on innovation and storytelling. Production is currently centred at ITC’s facilities in Haridwar and Bengaluru, where nearly 80% of the portfolio is created by master chocolatiers.

Subash Balar, Vice President and Business Head – Chocolates, Coffee and Confectionery & NCD at ITC’s Foods Division, said the company sees strong growth potential in the premium segment. He noted that ITC plans to scale up production capacity significantly while continuing to strengthen the brand’s positioning in the luxury chocolate market.

News by Rahul Yelligetti.