Force Motors Charges Up with Rs 2,000 Crore EV Push

Automotive manufacturing firm Force Motors is set to make significant strides in the next three to four years, with a planned investment of approximately Rs 2,000 crore across various initiatives. The company, renowned for its diverse range of commercial and utility vehicles, is committed to fostering sustainability and advancing electric vehicle (EV) development.

As part of its ambitious electrification drive, Force Motors aims to invest Rs 200 to Rs 300 crore. This investment will encompass a spectrum of activities, including the introduction of electric variants for its Traveller series every six months. Furthermore, the Urbania model is slated to launch its electric version by the end of the upcoming year.

The substantial investment will span conventional engines, EVs, and the enhancement of engineering facilities, covering the entire value chain. The company showcased its commitment to innovation by presenting the Traveller Electric, Urbania Diesel, and Traveller CNG at the Bharat Mobility Global Expo.

In line with its sustainability goals, Force Motors is poised to have nearly 50 percent of its energy consumption sourced from 'green energy' by the middle of this calendar year. Simultaneously, the company is gearing up to install its second large paint shop. This proactive approach towards sustainability aligns with the company's dedication to environmental responsibility.

Notably, Force Motors anticipates robust growth, having achieved a remarkable 40 percent year-on-year expansion. The company foresees continued success, fueled by the government's emphasis on infrastructure development, projecting a growth rate of 25 to 35 percent or more in the coming years. Force Motors remains at the forefront of industry evolution, committed to shaping the future of automotive manufacturing with a focus on sustainability and electric mobility.

News by Rahul Yelligetti