Grasim's Paint Push to Hit ₹10,000 Crore

Grasim Industries is set to fully operationalize its six paint plants by the end of the fiscal year, with ambitions to achieve ₹10,000 crore in revenue within three years of full-scale operations. The company has invested a total of ₹7,000 crore in its paints business, with ₹4,471 crore allocated for capital expenditures just last year.

Kumar Mangalam Birla, Chairman of Grasim Industries, announced at the company’s 77th Annual General Meeting that three plants have already commenced production as of April, while the remaining three are on track for completion by FY25. These advanced facilities are strategically located across India, featuring full integration, automation, and a strong emphasis on sustainability through the use of renewable energy and zero liquid discharge processes.

The plants are designed for large-scale production, capable of delivering over 1,200 SKUs, ensuring consistent quality and meeting the growing demand. Birla highlighted the positive reception from painters and contractors, which aligns with Grasim's goal to revolutionize the painting experience.

In addition to the paints business, Grasim’s B2B e-commerce platform, Birla Pivot, has achieved over ₹1,000 crore in revenue within its first year. The platform offers a wide range of building materials and aims to hit $1 billion in revenue in the next three years.

Birla expressed optimism about the future, citing the strong potential in Grasim's established sectors and the promising outlook for its emerging businesses, including paints and e-commerce.

News by Rahul Yelligetti