Optiemus & Ordinary Theory: Smart Hardware, Made in India.

Optiemus Infracom, a leading Indian telecom and manufacturing conglomerate, has entered into a strategic joint venture with US-based Ordinary Theory to manufacture and market smart enterprise hardware and industrial solutions in India.

This partnership is poised to strengthen India’s electronics manufacturing ecosystem and aligns closely with the government’s Make in India initiative. Leveraging Ordinary Theory’s expertise in fintech, logistics, retail, and artificial intelligence, the venture will focus on bringing cutting-edge hardware and software innovations to the Indian market. Optiemus, holding a majority stake, will capitalise on its state-of-the-art manufacturing infrastructure within India.

The joint venture aims to develop and deliver smart hardware solutions across payments, retail, logistics, and AI-driven applications, offering robust, locally manufactured alternatives to imported technologies. Beyond driving digital transformation, the collaboration is expected to contribute significantly to employment generation and skill development, further positioning India as a global hub for smart hardware innovation.

News by Rahul Yelligetti.