Royal Orchid Hotels, headquartered in Bengaluru, has announced an ambitious plan to expand its network to 200 properties by FY27. This strategic growth is fueled by the increasing trend in domestic travel and a focus on scaling up presence in tier-two and tier-three cities across India.
Currently, the hotel chain operates in over 107 locations and has 35 new launches scheduled for this year. Of these, five will be in major tier-one cities, while the remaining 30 will target emerging tier-two and tier-three markets. This expansion strategy aligns with the company's goal to achieve a profit after tax (PAT) of ₹100 crore by 2026.
The expansion is supported by India's strong economic growth, with a GDP increase of seven to eight percent, and a rising interest in domestic travel, driven by supportive government initiatives. Royal Orchid Hotels aims to leverage this trend to enhance its regional footprint and cater to the growing demand for quality accommodations.
The company’s focus on tier-two and tier-three cities reflects a strategic move to tap into under-served markets, which are witnessing a surge in travel and tourism activities. By capitalizing on these emerging opportunities, Royal Orchid Hotels is poised to establish a robust presence across the country.
As the travel landscape evolves, Royal Orchid Hotels’ expansion plan positions it well to capitalize on domestic growth trends and strengthen its market position, setting the stage for a significant increase in its property portfolio over the next few years.
News by Rahul Yelligetti