Shifting Gears: Classic Legends Drives Jawa & Yezdi Expansion and Innovation

Classic Legends, the proud custodian of the iconic Jawa and Yezdi brands, is set to embark on an ambitious revival plan. This strategic initiative encompasses a substantial expansion of its dealership network in India, nearly doubling its existing count. Furthermore, the company is gearing up to introduce a diverse range of models, building upon the success of the recently launched Jawa 350 motorcycle.

With a keen eye on market trends and consumer preferences, Classic Legends is committed to catering to the dynamic demands of the 190cc-250cc segment. Expanding its footprint beyond Indian borders, the company is poised to make a significant entry into the ASEAN markets, with the Philippines being the initial focal point.

In anticipation of the global shift towards electric mobility, Classic Legends is at the forefront of innovation. The company is actively developing electric models, leveraging grants and collaborating with a technology advancement consortium based in the UK. Prior to the official launch of these cutting-edge motorcycles, thorough assessments of infrastructure development and consumer readiness are underway.

As part of its comprehensive strategy, Classic Legends is also set to breathe new life into the legendary BSA brand. Exploring opportunities both domestically and internationally, the company is committed to reviving the rich heritage associated with BSA, adding another chapter to its storied legacy. The future holds exciting prospects for Classic Legends as it continues to innovate, diversify, and make its mark in the world of two-wheeled excellence.

News by Rahul Yelligetti