Titan Doubles Down on India with 44 New Tanishq Outlets

Titan Company is on an ambitious expansion spree, aiming to bolster its presence both domestically and internationally. By the end of FY24, the company plans to add 14 new Tanishq stores in India, complementing the impressive tally of 30 stores launched in the preceding nine months, thereby augmenting its existing network of over 410 Tanishq outlets nationwide.

Looking beyond borders, Titan is set to venture into the international market with aspirations to establish approximately 50 jewellery stores by FY27, in addition to the existing 14 outlets across the globe. Concurrently, the company intends to bolster its Zoya brand by incorporating seven new stores into its portfolio by FY25, with a strategic target of achieving a yearly expansion rate ranging from 40 to 50 stores.

Currently, Titan's international jewellery stores are strategically located in the northern US, as well as in key markets such as the UAE, Qatar, and Singapore. Over the next three years, the company anticipates substantial growth in this domain, with projections indicating a potential surge to 45 to 50 stores across various international locations.

Moreover, in its sub-brand Sonata, Titan has introduced two fashion-oriented sub-brands tailored to meet the preferences of the youthful demographic at affordable price points. Within the premium segment, both Titan and Helios continue to exhibit robust performance, underlining the company's commitment to catering to diverse consumer segments with distinct preferences and budgets.

News by Rahul Yelligetti