Best Western's Indian Chapter: 21 New Hotels & a Long-Term Vision

BWH Hotels is set to expand its presence in India with 21 new hotel developments, primarily targeting secondary markets to strengthen its brand presence and enhance guest experiences. Managing brands such as Best Western and SureStay, the company aims to cater to the rising demand for accommodations, particularly in the business travel segment.

Currently operating 28 hotels in India, BWH has signed agreements for 54 additional properties and aims to reach 100 hotels within the next five to seven years. The company views infrastructure development as a key enabler for growth, aligning with India's projected addition of 100,000 branded rooms by 2029.

CEO Larry Cuculic emphasized the company’s global expansion strategy, aiming for 5,150 hotels worldwide, with India playing a crucial role. “Some brands will grow faster than others, but with 78 years of history behind us, we are committed to expanding across all categories,” he stated.

News by Rahul Yelligetti.