From Fashion to Future: ABLBL's Bold ₹300 Cr Annual Investment

Aditya Birla Lifestyle Brands (ABLBL), recently demerged from Aditya Birla Fashion and Retail, has unveiled plans to invest ₹300 crore annually over the next five years to double its revenue. According to Managing Director Ashish Dikshit, the bulk of this investment will focus on retail expansion, with a smaller share directed toward enhancing internal capabilities and technology.

The company’s growth approach will remain disciplined and cash flow-driven. Group Chairman Kumar Mangalam Birla emphasized that “India is on the brink of a transformative growth era, with consumption set to play a leading role.”

Currently, four ABLBL brands have crossed ₹1,000 crore in annual sales, with two surpassing ₹2,000 crore. While the company is not actively pursuing acquisitions, Reebok and Van Heusen innerwear are expected to be key engines of future growth.

ABLBL presently reports annual revenue of ₹7,830 crore.

News by Rahul Yelligetti.