Phoenix Marketcity Welcomes R&B: Mumbai's New Fashion Hub

Lifestyle fashion brand R&B, part of the Apparel Group, has launched its newest store at Phoenix Marketcity, Mumbai, reinforcing its rapid growth strategy in India.

This opening supports R&B’s global vision of operating 250 stores by the end of 2025, building on its existing network of over 165 outlets across eight countries. In India, R&B offers a comprehensive range of apparel, footwear, accessories, and beauty products for men, women, and children.

Spanning 6,600 sq. ft., the new concept store delivers a contemporary retail experience, featuring digital touchpoints such as information screens to enhance customer engagement. R&B already has a strong footprint in Karnataka, Kerala, Telangana, Gujarat, and Maharashtra, with plans to enter Delhi and Chennai as part of its pan-India expansion.

Abhishek Bajpai, CEO, Apparel Group India, commented, “Our launch at Phoenix Marketcity reflects R&B’s commitment to bringing high-quality, affordable fashion to Indian consumers. With Mumbai being a key market and a portfolio of over 10,000 styles, we’re confident in meeting the evolving fashion preferences of today’s shoppers.”

News by Rahul Yelligetti.