TechnoSport's ₹200 Cr. Push: 300 New Stores, ₹1,000 Cr. Target

TechnoSport, one of India’s fastest-growing activewear brands, has announced a ₹200 crore investment to open 300 exclusive brand outlets (EBOs) across the country over the next two years. The expansion is driven by rising demand across modern retail, e-commerce, and offline brand formats.

The company recently inaugurated its 21st EBO in Kolkata, with plans for 30% of the new stores to be located in Eastern India. In tandem, TechnoSport is investing an additional ₹100 crore in a new manufacturing facility in Odisha, which will complement its existing yarn-to-fabric integrated plant in Tirupur.

Aiming to tap into India’s ₹4,500 crore activewear market, TechnoSport has set ambitious revenue targets of ₹600 crore in FY 2025–26 and ₹1,000 crore by FY 2026–27. The brand positions itself by offering international-quality performance apparel at accessible price points.

Expanding beyond its core activewear offerings, the brand is set to launch a winter wear collection later this financial year. Its product portfolio spans men’s, women’s, kids’, and unisex categories, integrating proprietary technologies such as:

Technocool+ – for advanced moisture management, TechnoGuard – for durable protection and comfort, UPF 50+ – for sun protection during outdoor activity

TechnoSport’s aggressive expansion underscores its intent to become a dominant player in India’s performance and lifestyle apparel space.

News by Rahul Yelligetti.