TMRW's Retail Power Play: Nobero Leads with 25 New Stores

Nobero, a fashleisure brand under TMRW House of Brands, plans to open 25 exclusive stores across India by FY26.

After building a strong digital presence, the brand has ventured into offline retail with its first exclusive brand outlet (EBO) at Sarath City Mall, Hyderabad. This move capitalizes on the growing demand for athleisure and travel-inspired fashion, reinforcing Nobero’s position in India's evolving casualwear market.

"Physical retail will be a key driver of our next growth phase," said Karthik Venkat, Co-founder of Nobero. "Our stores will serve as experience hubs, allowing us to engage with customers, launch new collections, and gather real-time consumer insights."

This expansion aligns with TMRW House of Brands' broader omnichannel strategy, which has added over 30 stores across multiple brands in recent quarters. "By FY26, we aim to surpass 125 stores across our portfolio, ensuring a seamless shopping experience for consumers," said Prashanth Aluru, CEO and Co-founder of TMRW House of Brands.

Founded in 2020, Nobero is focusing on metro cities, targeting high-growth locations that complement its digital presence.

News by Rahul Yelligetti.