Project 1,400: Assetz's New Bengaluru Masterpiece

Bengaluru-based developer Assetz has acquired an 11.5-acre land parcel along the Old Madras Road–Hoskote Highway in East Bengaluru to launch a luxury residential project with an estimated gross development value (GDV) of over ₹1,400 crore.

The upcoming development, in partnership with Vanshee Builders & Developers and backed by Motilal Oswal Alternates (MOA), will offer 1.4 million sq. ft. of saleable area and feature approximately 800 premium units, complemented by highway-facing amenities. The acquisition further strengthens Assetz’s presence in East Bengaluru, where it has delivered marquee projects such as Marq, Bloom & Dell, and Sun & Sanctum.

Sunil Pareek, Executive Director at Assetz, emphasized the company's land banking strategy and outlined a robust pipeline of 17 million sq. ft. across 19 projects, with 10 new launches planned this year.

MOA, which recently closed its sixth real estate fund at ₹2,000 crore, reiterated its commitment to backing quality land acquisitions. Anand Lakhotia, Managing Director at MOA, highlighted the alignment with Assetz’s governance-focused and value-driven development model.

Since its inception in 2006, Assetz has delivered 20 projects totaling 15 million sq. ft. and currently manages a portfolio of 46 projects, with a potential development scope of 45 million sq. ft.

News by Rahul Yelligetti.