Ather Zooms Ahead: 700 Experience Centres Electrify India!

Ather Energy, a leading electric two-wheeler manufacturer in India, has announced plans to scale its retail presence to 700 Experience Centres (ECs) across the country by the end of FY26. This expansion nearly doubles its current footprint and aims to make Ather scooters more accessible to customers through enhanced opportunities for exploration, test rides, and purchase.

The retail growth strategy is fueled by the strong market response to Ather’s first family-oriented electric scooter, the Rizta, which recently crossed one lakh retail sales within a year of its launch. The Rizta has played a pivotal role in expanding Ather’s reach into the family segment, significantly boosting sales across key markets including Gujarat, Rajasthan, Maharashtra, Delhi, Madhya Pradesh, Odisha, and Chhattisgarh. It now accounts for nearly 60% of the company’s total sales, contributing to increased market share in previously underserved regions and broadening Ather’s customer base.

As of March 31, 2025, Ather operated 351 Experience Centres in India and 24 more across Nepal and Sri Lanka, with 46% of its network concentrated in South India. Looking ahead, the company plans to triple its store count in North India and continue expansion in the eastern and western regions to meet growing demand driven by the Rizta’s popularity.

News by Rahul Yelligetti.