LiteStore & TMRW: Expanding Reach for Digital-First Brands

LiteStore has partnered with TMRW, the next-generation house of brands from the Aditya Birla Group, to roll out 25,000 sq. ft. of new retail space across India over the next 18 months. This strategic expansion will include exclusive brand outlets (EBOs), multi-brand outlets (MBOs), and premium outlet centres, with a focus on high-traffic malls, high streets, and Gen Z-centric retail destinations.

TMRW’s portfolio—comprising digital-first brands like Wrogn, Bewakoof, Nobero, and The Indian Garage Co.—will leverage this initiative to increase offline visibility and deepen customer engagement. Past collaborations between LiteStore and TMRW have included key retail milestones, such as Bewakoof’s first physical store at Forum South Mall, Pune, and Wrogn’s flagship outlet in Bengaluru’s HSR Layout.

Leveraging LiteStore’s plug-and-play retail model, which offers scalable, data-driven solutions without compromising brand identity, this partnership is poised to become a major growth engine for TMRW. Supported by Accel and other top-tier investors, LiteStore continues to lead the retail-as-a-service space in India, bridging the gap between digital brands and immersive offline experiences.

News by Rahul Yelligetti.