₹180 Crores for a Fresher Bowl: Drools’ Massive New Milestone

Drools Pet Food Pvt. Ltd. has announced its entry into the fresh pet food segment with an investment of ₹180 crore to develop advanced processing and packaging infrastructure. As part of this expansion, the company has entered into a strategic collaboration with Tetra Pak to introduce fresh pet food in Tetra Recart packaging—combining large-scale manufacturing capabilities with global packaging technology to bring an innovative nutrition format to the Indian market.

India’s pet food market, currently valued at an estimated $700–900 million, is experiencing strong growth at a compound annual rate of 11–16%. Premium and specialised nutrition products are emerging as the fastest-growing segments, driven by increasing awareness among pet owners.

Fahim Sultan, Founder of Drools Pet Food Pvt. Ltd., said the move reflects evolving consumer preferences, with pet owners increasingly seeking fresher, higher-quality, and more transparent nutrition options. He added that the company’s investment and partnership with Tetra Pak will help leverage global advancements in food processing and packaging, making fresh pet food more accessible and scalable across India, while positioning the initiative as a broader effort to redefine pet nutrition in the country.

News by Rahul Yelligetti.