Thirsty for Growth: Campa Cola's ₹1000 Crore Bihar Bet

Campa Cola, the soft drink brand owned by Reliance Consumer Products (RCPL), is set to establish a new bottling and manufacturing plant in Begusarai district, Bihar. The facility will span 35 acres and involves an estimated investment of ₹1,000 crore, reflecting a strategic push to strengthen the brand’s presence in Eastern and Northeastern India.

According to the Bihar Industrial Area Development Authority (BIADA), the land for the project has been officially allocated to EPIC Agro Product, the company responsible for manufacturing and distributing Campa Cola. This development follows the inauguration of a similar plant in Guwahati, Assam, in February 2025.

Since entering the Indian beverage market in August 2022 through RCPL’s acquisition, Campa Cola has rapidly scaled operations, establishing bottling units, logistics networks, and a robust supply chain across the country. Reliance aims to position the brand as a formidable competitor to industry leaders Coca-Cola and PepsiCo.

The Campa portfolio now includes a range of beverages such as cola, orange, lemon, and energy drinks, alongside recent additions like Raskik, a fruit-based hydration drink, and Spinner, a performance-focused sports beverage.

News by Rahul Yelligetti.