A New Era for Diamonds: Forevermark Plants Its Flag in India

De Beers Group’s Forevermark has launched its first global flagship store in South Extension, New Delhi, marking the brand’s official debut as a standalone luxury jewellery retailer.

This flagship opening sets the stage for an ambitious retail expansion, with plans to open 15 new stores in 2025 and scale up to 100 outlets over the next five years across India.

The launch comes at a time when lab-grown diamond prices are declining due to oversupply and waning demand. In contrast, Forevermark is doubling down on natural diamonds, positioning them as rare, timeless, and enduring in value—an appeal that aligns well with India’s festive and wedding season demand.

As part of its global relaunch, Forevermark is unveiling a refreshed brand identity aimed at modern, aspirational consumers, particularly women seeking everyday luxury. Each Forevermark diamond carries a unique inscription, highlighting the brand’s commitment to natural origin, craftsmanship, and sustainability.

With India’s diamond market projected to reach $20 billion by 2030, the country plays a central role in Forevermark’s international strategy to redefine natural diamond retail for the next generation of consumers.

News by Rahul Yelligetti.