Dixon & Eureka Forbes Clean Up: A Robotic Leap into Homecare

Dixon Technologies (India) Ltd. has announced a strategic agreement with Eureka Forbes to manufacture, assemble, and supply robotic vacuum cleaners, marking Dixon’s formal entry into the homecare appliance segment.

The collaboration brings together Dixon’s manufacturing capabilities and Eureka Forbes’ strong market presence in the water purification, air purification, and vacuum cleaning categories. Eureka Forbes distributes its products through a wide network, including direct sales, retail, e-commerce, and institutional channels, and is backed by one of India’s largest service networks and a well-established partner ecosystem.

“We are pleased to formalise our strategic partnership with Eureka Forbes, a brand synonymous with trust and innovation in the home appliances segment,” said Atul B. Lall, Vice Chairman and Managing Director of Dixon Technologies.

The partnership is expected to drive long-term collaboration, elevate product quality, and strengthen both brands’ presence in India’s expanding smart appliance market.

News by Rahul Yelligetti.