Heritage Foods Expandes to Eastern Dairy Market

Heritage Foods, India's second-largest private dairy company, is expanding into West Bengal, Bihar, and Jharkhand, launching four long-shelf life milk variants and an array of value-added products. With this move, Heritage Foods will be active in 14 states, focusing on the rapidly growing dairy market in Eastern India.

CEO Srideep N Kesavan announced the simultaneous launch in these three states, offering long-shelf life milk, milkshakes, lassi, flavored milk, cold coffee, ghee, and laddus. Kesavan highlighted the region's growth potential due to changing consumer attitudes, urbanization, and rising disposable incomes.

Heritage Foods aims to increase its value-added product revenue by 3% annually, targeting a 45% contribution within three years. The company's entry into Odisha nine months ago showcased a slightly different product range, setting the stage for this broader Eastern expansion.

In West Bengal, Heritage Foods plans to reach 20,000 retail outlets within six to twelve months, aiming for statewide availability by Durga Puja. This strategy is part of their effort to maximize consumer outreach and establish a strong market presence.

Looking ahead, Heritage Foods intends to introduce fresh milk in Bengal during the second phase of operations, contingent on generating sufficient demand and brand momentum. This phased approach ensures a strategic and sustainable market entry.

News by Rahul Yelligetti