Quaker Oats Gets a Daytime Makeover: Instant Options for Any Craving

PepsiCo India is set to fortify its market presence and diversify its brand portfolio within the ready-to-cook oats segment with the introduction of the Quaker instant oats range. The company's strategic initiative not only involves expanding distribution channels but also broadening the scope of the brand beyond the conventional breakfast consumption scenario.

By introducing the new instant oats line-up, featuring three enticing flavors at competitive price points, the renowned snacks and beverage giant aims to enhance the market reach of the Quaker brand in India. A particular emphasis has been placed on smaller packaging options, aligning with the current trend of exploring healthier and more palatable alternatives across various consumption occasions.

To facilitate accessibility, the innovative product range will be made available through both modern trade outlets and general trade channels. The development of the flavor profiles underwent meticulous consumer research to align with the evolving taste preferences of the target audience.

The comprehensive launch strategy encompasses a 360-degree outreach, including a televised commercial (TVC). Fueled by an upsurge in disposable incomes and an increasing focus on health-conscious choices, the emerging flavored oats segment has witnessed substantial double-digit growth.