Decathlon to Invest €100 Million in Expanding Indian Operations

French sports retailer Decathlon has announced a €100 million investment over the next five years to expand its retail and manufacturing presence in India. CEO Sankar Chatterjee revealed plans to double the company’s business, aiming to open 190 stores across 90 cities while strengthening its digital channels.

The investment will also enhance Decathlon’s manufacturing capabilities, with a goal to increase local sourcing. Currently, 68% of products sold in India are produced locally, and the company aims to boost this to 85% by 2026.

Decathlon plans to open 10-15 stores annually, emphasizing the importance of India in its global strategy. Steve Dykes, Global Chief Retail and Countries Officer, highlighted the growing significance of the Indian market for the company.

This expansion aligns with Decathlon’s omni-channel approach, focusing equally on physical retail and online sales, as the company works to meet the increasing demand for sports products in India.

News by Rahul Yelligetti