Godrej & Boyce Launches AI-Powered Washing Machine Facility in Pune

Godrej & Boyce has inaugurated a new production facility in Shirwal, near Pune, dedicated to its latest range of fully automatic front-load washing machines powered by AI technology. The state-of-the-art facility, which spans one lakh sq. ft., represents a significant investment of Rs 100 crore, covering machinery, tools, infrastructure, and backward integration.

This new facility will boost the company's production capacity by three lakh units per annum, effectively doubling its output of automatic washing machines. This expansion aligns with Godrej & Boyce's commitment to innovation, catering to the evolving needs of Indian consumers through advanced technology.

The introduction of AI-powered washing machines is a strategic move to tap into the growing demand for smart appliances in India. Godrej & Boyce aims to leverage this facility to enhance its market position and capture a larger share of the washing machine segment.

As one of the fastest-growing brands in this category, the investment underscores the company's ambition to strengthen its leadership in the market. The new production facility is expected to play a pivotal role in achieving significant growth in the washing machine segment this year.

This expansion marks another milestone in Godrej & Boyce's journey towards delivering cutting-edge home appliances designed specifically for the Indian market, further solidifying its reputation as an industry leader.

News by Rahul Yelligetti