Bata Steps Up: Major Expansion to Reach 500 New Towns

Bata India is set to expand its footprint to 500 additional towns over the next five years, primarily through its franchise model, with a planned 80:20 ratio of franchise to company-owned stores for the next two to three years.

The company currently operates over 600 franchise stores, a significant jump from around 100 five years ago. Managing Director Gunjan Shah said the brand sees strong potential in Tier 3 and Tier 4 towns, where it will localize its product offerings to better suit regional preferences. The franchise model, he added, enables collaboration with local entrepreneurs, fostering a “win-win” for both parties.

In addition to its expansion plans, Bata aims to scale up its Floatz brand to a ₹800 crore business within five years—up from ₹100 crore achieved in under four years. Its Power brand currently generates around ₹500 crore, while the flagship Bata brand continues to dominate, contributing approximately 70% of total revenue.

News by Rahul Yelligetti.