Golden Growth: Aditya Birla’s Indriya Eyes the 100-Store Mark

Indriya, the jewellery brand from Aditya Birla Group, is accelerating its retail expansion while strengthening its fashion-led positioning to build a strong national presence within a short span of its launch.

The brand currently operates more than 55 stores across over 30 cities and is on track to exceed 75 outlets by the end of March, highlighting rapid growth in its early phase.

According to Shantiswarup Panda, Head of Marketing and Visual Merchandising, the company is poised to enter triple-digit store territory soon, as it continues to scale its footprint across the country.

News by Rahul Yelligetti.