boAt's Made-in-India Wave: Domestic Production Hits 76%

boAt, the consumer electronics brand under Imagine Marketing, has significantly expanded its domestic manufacturing footprint, with local production rising to 76% as of 30 June 2025—up from 39.65% in FY23.

In Q1 FY26, the company produced 6.36 million units in India, compared to 4.42 million units in the same period last year. Its joint venture, Califonix Tech and Manufacturing—a collaboration with Dixon Technologies—contributed 37.46% of the total units manufactured during the quarter. As part of its localisation push, boAt is also increasing domestic production of key components such as PCBs, batteries, and straps.

The localisation drive is expected to yield 15–20% duty savings, reduce lead times, and enhance cost competitiveness. “These steps are designed to compress lead times, strengthen cost competitiveness, and accelerate product iteration cycles,” the company said.

News by Rahul Yelligetti.